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Learning Lab

Learning Lab

Share and Learn: To the extent we can share what we've learned from how other businesses have used our solutions we will post them here. We look forward to providing you with meaningful answers to real questions that drive success. It's not about the "bells and whistles" it is an understanding of the fundamentals. That is what will be shared here.

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Learning Lab

Is Your House Project Worth $65 Million?


February 18,2014  By :

Jon Paul

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Sites like Angie's List have shown the enormous potential media companies have in soliciting advertising packages from local service providers.

Filed Under : Best Practices

Do Online Reviews Matter?


February 18,2014  By :

Jon Paul

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The popularity of online review sites have brought some "bite" to the sometimes viewed "social media" world. Since the emergence of sites like Yelp and Open Table,

Filed Under : Best Practices

Shoutback Offers Lead Generation!


March 21,2013  By :

Aserot

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Shoutback Concepts is expanding services for its media partners. Some publishers have expressed an interest in having Shoutback help maintain an ongoing supply of deal providers; merchants offering daily deals. Shoutback, through a sister organization has

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Marketing and Sales Starter Kit


March 21,2013  By :

Aserot

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Shoutback has compiled a “best practice” review of the strategies and tactics used in the successful launch of Daily Deals. This 27 page kit includes tips on social media marketing, buyer demographics, as well as insights into what determines the succ

Filed Under : Best Practices

Platform Changes Jump Sales Potential


March 21,2013  By :

Aserot

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Last week Shoutback Concepts announced changes to their daily deal platform that will dramatically increase revenue potential for its media partners. Deal structure certainly effects sales results. A key component of deal structure, tipping point, has b

Filed Under : Platform Updates

Run Free Deal to Boost Email List


March 21,2013  By :

Aserot

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Who wouldn’t want a free deal? Not BOGO, not even 90% off, but 100% free. A merchant might have overstock, a product with a high profit margin, or a service they would be willing to offer for free, for the opportunity to introduce their business to a hu

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Monthly Business Review


March 21,2013  By :

Aserot

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Shoutback Concepts LLC has developed a new business unit that will analyze raw data and develop recommendations to reinvigorate a daily deals program. Key metrics that drive a daily deal program have been tabulated, after processing 55,000 deals in the p

Filed Under : Best Practices

Featuring an Online Dining Guide


March 21,2013  By :

Aserot

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Recent Business Review calls with our media properties revealed several great ideas that we’d like to pass along. Restaurants continue to be a significant source of responsive deals. Even in these hot summer months people need to eat. Does your property

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Email Delivery Service


March 21,2013  By :

Aserot

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Looking for an alternative to run of the mill email service providers? Shoutback offers an easy and affordable email service for your daily blast. With this service all you will need to do is sign in and view your reports; we do everything else. Our team

Filed Under : Services

How Valuable is a Good Idea?


March 21,2013  By :

Aserot

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You’ve heard about the monthly business reviews Shoutback began offering last month. These half hour meetings have proven to be a profitable investment of time. Not a single Business Review participant has said the time spent was not valuable. At least

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