He outsold everyone on the floor, and almost none of his buyers came from the lot. They came from people who already trusted him — customers he had sold, and the insurance agent, banker and body shop those customers relied on.
Shoutback builds that book for every salesperson in your store, from your own sold customers and the businesses standing next to your next buyer.
From the team behind a loyalty and share-of-customer program that added $2.1B a year for a major automotive manufacturer.
AI tools, retargeting and third-party lead sites have made digital marketing cheaper to run and easier to copy. Your competitor down the road has the same vendors, the same leads and the same chatbot. A buyer who was sent to one of your salespeople by someone they trust is the one thing they cannot match.
The same buyer is in four other stores’ CRMs by lunchtime. They arrive with a printout, negotiate on price, and the deal goes to whoever gives up the most gross. You paid for the lead whether they bought or not.
They arrive already trusting the salesperson, because someone they trust told them to go. Fewer visits, less shopping around, and less pressure on gross. Trust shortens the sales cycle and protects the margin.
Do not take our word for it. Pull 90 days from your DMS and compare referred and repeat buyers with internet leads on front-end gross, F&I and days from first contact to delivery. That gap is what this program is built to widen.
Thousands of people bought from you and were happy. Turn them into a more consistent source of introductions — through recognition, not a survey nobody reads.
Service customers who never bought, past customers who went quiet, deliveries where nobody ever asked. Identify where referrals are leaking and build a plan to capture them.
The insurance agent, body shop, and realtor standing next to your next buyer. Each salesperson builds a private referral network of their own, on a platform the store owns.
Not ten more cars for the store. A couple more a month for each salesperson, from their own book instead of the lot. Your headcount, your gross.
A scenario, not a forecast. Results are measured against a random hold-out group of your own customers, so you only see what would not have happened anyway.
You tell your floor: I want you to build your own referral network, and I have the tools. We run the kickoff with you. Your salespeople do what only they can — invite the people who already trust them.
Hosted by your sales manager, who hands referrals to the floor, or by the salesperson who already works relationships. Add your commercial desk or more salespeople at $995 each. When the referrals start, the rest of the store notices.
One session at your store. Each salesperson gets the blueprint: the businesses that know a car purchase is coming before the buyer does, plus the scripts, the platform and the monthly meeting. Everyone leaves with their first invitations drafted.
Eight or more local businesses per salesperson in the first 30 days — the independent mechanic who says “don’t fix it,” the tow company, the P&C agent, the childcare center. They chair it, 45 minutes a month, to an agenda we write.
A monthly manager report shows each salesperson’s introductions, appointments and sold units, measured against a random hold-out of your own customers.
The network belongs to the store, not the salesperson. When someone leaves, their network passes to whoever takes their place. Today, when your best salesperson walks, his book walks with him. Here it stays.
See What a Salesperson’s Invitation Looks Like →The HVAC company, the landscaper and the electrician running five to fifty trucks buy in fleet numbers but need the attention — and pay the gross — of a retail customer. Your commercial salesperson calls on them, and the businesses that see their next purchase coming are different from the floor’s: the supply house counter that hears about a new crew, the upfitter, the wrap shop, the business banker, the accountant planning a year-end purchase.
It works both ways. Every truck your commercial salesperson sells needs insurance, financing, upfitting and lettering — business that goes straight back to the network. This small-fleet program is the part of the $2.1B share-of-customer work that this is built on.
See a Commercial Salesperson’s Network →Privaire is the private referral-network component of the Shoutback system. We help you identify the businesses that already serve your customers — insurance agents, body shops, realtors, lenders and others — and build a network around each salesperson. Your salespeople choose the businesses and make the introductions. We handle the platform, the scripts, the meeting agendas and the tracking.
See How Privaire Works →Building systems that turn existing relationships into measurable revenue — the same discipline applied to your sold-customer list and the businesses around your store.
Incremental annual revenue from a customer-relations and share-of-customer program designed and operated for a major automotive manufacturer — the same discipline this program is built on.
Bring your headcount, your gross and your sold-customer count. We run the numbers with you on the call, show you where your salespeople’s books are leaking, and you decide whether the rest is worth a conversation. No card, and no follow-up unless you ask for one.
See Your Store’s Number in 30 MinutesOr take the 10-minute assessment on your own first.